Video Production 🎬 MWARE PRO

If you work in advertising, PR, education or media, you already know that video materials are a central part of current communication. The skills needed for writing a screenplay, directing, producing, filming and editing films of all types are valuable. Video materials offer creators the possibility to tell stories that emotionally connect, educate or promote goods and services in a way that was accessible until recently only to the most valuable brands or the most well-known personalities.

MWARE PRO brings cinematographic production experience to the business area. We bring realistic solutions to help companies and individual creators present their vision, ideas, projects, services or products in ways that attract attention and generate an emotional response from the viewer.

We are creators first, our greatest goal is to create something beautiful that everyone can see.

Contact us today if you need to find solutions for:

Budgeting

What good is a brilliant idea if it doesn't fit within your available budget? Let's see how we can optimize costs, so that your idea comes to life, without consuming the budget for the next 3 fiscal years.

Planning

Time and money — resources far too precious to waste with poor planning that means loss to everyone involved.

Execution

The peak time of video production — the actual execution — is the moment everyone has been waiting for. All previous plans have led to this important and exciting moment.

MWARE PRO uses production techniques utilized by film studios to bring that "something extra" to your videos, that will differentiate yours from the multitude of online clips. Our team has contributed to the creation of music videos, social media video content or film productions.

We use budgeting knowledge that covers all situations, including the most uncommon ones. Our planning techniques are supported by software applications specific to major production studios, and the equipment we can provide is from the professional range.

Touch the three images above for more details about each area we cover in any video production. We're waiting to discuss how we can bring your idea to life, and we'll surely find a solution.

The budget of a video production doesn't only include the hourly rate of the cameraman and the filming camera. To avoid being caught off guard when you've already paid a deposit, you must also consider other expenses that are not obvious from the beginning.

Lights, location rental or sound equipment may seem like predictable expenses, but there are many situations when the law requires the presence of a medical crew throughout the entire production duration. Let's not forget about food, in case the production lasts more than a few hours (and usually it does), or music licensing to be able to broadcast the clip on YouTube.

We at MWARE PRO take everything into account from the beginning, because we want the experience gained over the years to spare you headaches. Speaking of, did we mention accident insurance too?

For all the "building blocks" to be set to their places on production days, resource planning must be not precise but exact.

Optimizing the order of shots to avoid "dead" time (when money is lost by simply waiting) is one of our specialties. Good planning avoids, for example, renting extremely expensive equipment for three days, but is used for only 10 hours total.

Of course, not all random events can be predicted, such as it raining exactly on the day of filming the exterior sequences. But we can bring you the flexibility of having a backup plan for such cases, so that losses are negligible or minimal.

Yes, we admit, the last day before filming is full of emotions, positive but also negative. For us too, even if we`ve done this many times.

But we guarantee that when "ACTION!" is called, the instincts and experience gained will override any trace of emotion. Your video will be shot in full, whether it extends over 4 hours, 4 days or a month.

Our work doesn't end with the last frame and packing up the equipment, but extends to the post-production area. Our studio is equipped with hardware and software capable of delivering extremely complex video products, including video effects (VFX) and audio (SFX).

MWARE PRO is registered with the National Center of Cinematography within the Ministry of Culture of Romania as a provider of film and video production, post-production and distribution services (NACE 5911, 5912 and 5913).

From our filming projects

F.A.Q. - Frequently Asked Questions

What cameras do you use for filming?

It depends on what we establish in the pre-production phase and what the director and client want, but also on the available budget.

For most cases, we use professional, cinematographic cameras and lenses.

Do you use or have access to stock footage?

Yes, we use several generic platforms, but also niche platforms, depending on the specifics of each project and the available budget.

I want to film a video clip in a specific location. Can you help me?

It depends on the approval of the location owner, as legal considerations such as the right to use the image for commercial purposes come into play.

MWARE PRO can help you with negotiating filming rights but also with finding alternative locations.

I have a clip idea, but I don't know how to bring it to life. Can you help me?

Absolutely! Let's talk, we'll present you the proper tools and resources to make it happen.

I want to film a clip but change the background to something else. Can you do that?

Yes, we can do that. We use the technology known as "green screen" (we actually call it "chroma key") to be able to change the background in post-production.